Company Overview
AHA! Behavioral Design is the pioneer Behavioral Design® agency in the Philippines.
We use Behavioral Science to understand what shapes behavior, then work with communities, organizations, and partners to turn insight into action.
That can mean research, a Social and Behavior Change (SBC) strategy, a campaign, a program, a service, a policy, or a change in the systems around people. Across government, development, foundations, and business, our role is the same: turn evidence into solutions that work in real life and measure what changed.
Our Vision, Mission, and Manifesto
Here's what inspires us to do what we do
Our Vision
A world where meaningful change is created together.
Our Mission
We apply Behavioral Science to co-create solutions that translate evidence into action, strategies into practice, and ideas into measurable change in everyday life.
Our Manifesto
We are collaborators, movers, behavior designers, forging concepts into behaviors for social change and for the better.
In a world of constant shifts, we stay grounded in order and intention —
to see the people in the narratives of our programs,
to be moved by the stories behind the numbers,
to heed the call of the future, already manifesting in the gaps and silences of the present.
We choose not to flood these gaps with our voices,
but rather, fill them with deliberative solutions and empowering connections
in gratitude for our gifts
and for the chance to grow kinder, more productive communities
as our way of giving back.
When there is a call to solve and to serve,
we choose to show up —
not to be seen, but to see the other and seek out what needs to be designed and done;
driven by goals that are greater than each of us
to push for productivity and positive change with courage
to create impact through insight and empathy
to become the best designers of the solutions and behaviors we wish to see
We are AHA! BD.
Our Vision
A world where meaningful change is created together.
Our Mission
We apply Behavioral Science to co-create solutions that translate evidence into action, strategies into practice, and ideas into measurable change in everyday life.
Our Manifesto
We are collaborators, movers, behavior designers, forging concepts into behaviors for social change and for the better.
In a world of constant shifts, we stay grounded in order and intention —
to see the people in the narratives of our programs,
to be moved by the stories behind the numbers,
to heed the call of the future, already manifesting in the gaps and silences of the present.
We choose not to flood these gaps with our voices,
but rather, fill them with deliberative solutions and empowering connections
in gratitude for our gifts
and for the chance to grow kinder, more productive communities
as our way of giving back.
When there is a call to solve and to serve,
we choose to show up —
not to be seen, but to see the other and seek out what needs to be designed and done;
driven by goals that are greater than each of us
to push for productivity and positive change with courage
to create impact through insight and empathy
to become the best designers of the solutions and behaviors we wish to see
We are AHA! BD.
Our vision
A world where meaningful change is created together.
Our manifesto
We are collaborators, movers, behavior designers, forging concepts into behaviors for social change and for the better.
In a world of constant shifts, we stay grounded in order and intention —
to see the people in the narratives of our programs,
to be moved by the stories behind the numbers,
to heed the call of the future, already manifesting in the gaps and silences of the present.
We choose not to flood these gaps with our voices,
but rather, fill them with deliberative solutions and empowering connections
in gratitude for our gifts
and for the chance to grow kinder, more productive communities
as our way of giving back.
When there is a call to solve and to serve,
we choose to show up —
not to be seen, but to see the other and seek out what needs to be designed and done;
driven by goals that are greater than each of us
to push for productivity and positive change with courage
to create impact through insight and empathy
to become the best designers of the solutions and behaviors we wish to see
We are AHA! BD.
Our mission
We apply Behavioral Science to co-create solutions that translate evidence into action, strategies into practice, and ideas into measurable change in everyday life.
Our Vision, Mission, and Manifesto
Here's what inspires us to do what we do
Our Vision
A world where meaningful change is created together.
Our Mission
We apply Behavioral Science to co-create solutions that translate evidence into action, strategies into practice, and ideas into measurable change in everyday life.
Our Manifesto
We are collaborators, movers, behavior designers, forging concepts into behaviors for social change and for the better.
In a world of constant shifts, we stay grounded in order and intention —
to see the people in the narratives of our programs,
to be moved by the stories behind the numbers,
to heed the call of the future, already manifesting in the gaps and silences of the present.
We choose not to flood these gaps with our voices,
but rather, fill them with deliberative solutions and empowering connections
in gratitude for our gifts
and for the chance to grow kinder, more productive communities
as our way of giving back.
When there is a call to solve and to serve,
we choose to show up —
not to be seen, but to see the other and seek out what needs to be designed and done;
driven by goals that are greater than each of us
to push for productivity and positive change with courage
to create impact through insight and empathy
to become the best designers of the solutions and behaviors we wish to see
We are AHA! BD.
Our vision
A world where meaningful change is created together.
Our mission
We apply Behavioral Science to co-create solutions that translate evidence into action, strategies into practice, and ideas into measurable change in everyday life.
Our manifesto
We are collaborators, movers, behavior designers, forging concepts into behaviors for social change and for the better.
In a world of constant shifts, we stay grounded in order and intention —
to see the people in the narratives of our programs,
to be moved by the stories behind the numbers,
to heed the call of the future, already manifesting in the gaps and silences of the present.
We choose not to flood these gaps with our voices,
but rather, fill them with deliberative solutions and empowering connections
in gratitude for our gifts
and for the chance to grow kinder, more productive communities
as our way of giving back.
When there is a call to solve and to serve,
we choose to show up —
not to be seen, but to see the other and seek out what needs to be designed and done;
driven by goals that are greater than each of us
to push for productivity and positive change with courage
to create impact through insight and empathy
to become the best designers of the solutions and behaviors we wish to see
We are AHA! BD.
Executive Committee
The people leading
the work.
Our Executive Committee brings together expertise across Behavioral Science, research, strategy, marketing and communication, innovation, operations, and implementation.
Different disciplines sharpen the work. Shared responsibility keeps it grounded, so the thinking can stand up to scrutiny and the solution can hold up in real life
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Executive Committee
The people leading
the work.
Transform your marketing with our simple, AI-powered process. From data integration to campaign optimization, IntelliMarket makes it easy to automate and elevate your marketing strategy.
International Advisors
The people we build with.
Some challenges call for expertise beyond our core team. We work with trusted behavioral scientists and specialists in the Philippines and abroad who bring additional experience, methods, and perspectives to the work.
Transform your marketing with our simple, AI-powered process. From data integration to campaign optimization, IntelliMarket makes it easy to automate and elevate your marketing strategy.
Superpower
Vanezza Scanlon, MSc
International Behavioral Science Advisor | Marketing, Social Impact & Sustainability
Vanezza Scanlon is a behavioral scientist and co-director of MSc Marketing & Creativity at the École Supérieure de Commerce de Paris (ESCP) Business School in London. She works across Behavioral Science, social impact, sustainability, responsible marketing, and cross-sector collaboration.
Before joining ESCP, Vanezza spent eight years working across Southeast Asia, including the Philippines, designing and implementing development programs with multinational companies, NGOs, and social innovation organizations. She has also collaborated with AHA! BD on work connecting Behavioral Science, social impact, and responsible business practice in the Philippine context.
Superpower
Alexei Acacio, MSc
International Behavioral Science Advisor | International Development, Health & Civic Engagement
Alexei Acacio is an independent behavioral scientist and consultant with experience designing, testing, and implementing behavior change interventions across international development, health, civic engagement, and commercial settings.
Born and raised in Manila, Alexei completed his training in the United States and has worked across countries and sectors. He is committed to building behavioral science in the Philippines that is locally grounded and globally informed. Through his practice, he collaborates with AHA! BD on learning, research, and field-building initiatives
International Advisors
The people we build with.
Transform your marketing with our simple, AI-powered process. From data integration to campaign optimization, IntelliMarket makes it easy to automate and elevate your marketing strategy.
Superpower
Vanezza Scanlon, MSc
International Behavioral Science Advisor | Marketing, Social Impact & Sustainability
Vanezza Scanlon is a behavioral scientist and co-director of MSc Marketing & Creativity at the École Supérieure de Commerce de Paris (ESCP) Business School in London. She works across Behavioral Science, social impact, sustainability, responsible marketing, and cross-sector collaboration.
Before joining ESCP, Vanezza spent eight years working across Southeast Asia, including the Philippines, designing and implementing development programs with multinational companies, NGOs, and social innovation organizations. She has also collaborated with AHA! BD on work connecting Behavioral Science, social impact, and responsible business practice in the Philippine context.
Superpower
Alexei Acacio, MSc
International Behavioral Science Advisor | International Development, Health & Civic Engagement
Alexei Acacio is an independent behavioral scientist and consultant with experience designing, testing, and implementing behavior change interventions across international development, health, civic engagement, and commercial settings.
Born and raised in Manila, Alexei completed his training in the United States and has worked across countries and sectors. He is committed to building behavioral science in the Philippines that is locally grounded and globally informed. Through his practice, he collaborates with AHA! BD on learning, research, and field-building initiatives
See how we bring Behavioral Science, creativity, and real-world experience together to design solutions that work where they matter: in everyday life.
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Discover what we can change together