Evolving Culture in Communities & Companies,

One Behavior at a Time

The pioneer Behavioral Design^® agency in the Philippines

It’s a consistent challenge to improve people’s behaviors, even more to find solutions that perfectly fit your community or organization’s needs.

We can design and implement the change you seek!

0 Million Filipinos

Nudged towards Better Behaviors

AHA! Behavioral Design® (AHA! BD) is a world-class integrated social and behavior change solutions provider in the Philippines, focused on measurable, scalable, and sustained changes in behaviors.

Anchored on Applied Behavioral and Decision Sciences (BeSci), specifically Behavioral Economics (BE), AHA! BD utilizes a multidisciplinary approach enhanced by data and technology in developing and implementing at-scale Social Marketing programs that not only facilitate change in individual behaviors but also transform mindsets, heartsets, and (social) normsets among targeted segments of the population.

See how we empower our partners to change the world.

Our Services

Technical Research and Behavioral Insighting™

Delving deep into the subconscious to go beyond traditional market research tools in identifying critical moments of decision-making, high-impact decisions, and, the gateway and sequencing of behaviors
Using a transdisciplinary approach anchored to BeSci, emphasizing evidence-based research methodologies enhanced by data and technology for an agile, iterative, and pragmatic process

Solutions-Generation through Behavioral Design® and Social Marketing Strategy Development for Social Behavior Change

Designing solutions anchored on behavioral insights via a collaborative and inclusive BeDesign Sprint™ process that blends Human-Centered Design (HCD) and Design Thinking with the innovative approaches of BI and BE technical know-how
Crafting a Social Marketing Strategy that considers and builds beyond traditional marketing approaches to facilitate adoption of behavioral solutions and eventual shifts in perceptions and attitudes from the level of the individual to the target segments as a whole

Proof-of-Concept and Scaled Testing

Validating and testing behavioral solutions stemming from the BeDesign Sprint™ to craft tailored Results Framework for accelerated proof-of-concept testing
Developing experimental design and implementing nationwide at-scale testing for behavioral prototypes and Social Marketing programs set for broader deployment

At-Scale Program Implementation, MEAL (Monitoring, Evaluation, Accountability, and Learning), and Capacity-building for Sustainability

Implementing large-scale programs through a behaviorally informed Social Marketing Strategy, orchestrating above-the-line (ATL) campaigns and below-the-line (BTL) activations
Tracking behavioral changes that indicate shifts in mindsets, heartsets, and (social) normsets, with emphasis on impact, all encapsulated in evidence-based Causal Frameworks and Conceptual Frameworks
Implementing technology transfer via interactive workshops, structured learning experiences, and training of trainers, grounded on the art of Learning Design and Adult Learning principles

Behavioral Insight Applied to Public Policy

Providing visibility on how people think, make decisions, and behave, to develop and design policies that are more effective and efficient

Delving deep into the subconscious to go beyond traditional market research tools in identifying critical moments of decision-making, high-impact decisions, and, the gateway and sequencing of behaviors
Using a transdisciplinary approach anchored to BeSci, emphasizing evidence-based research methodologies enhanced by data and technology for an agile, iterative, and pragmatic process

Designing solutions anchored on behavioral insights via a collaborative and inclusive BeDesign Sprint™ process that blends Human-Centered Design (HCD) and Design Thinking with the innovative approaches of BI and BE technical know-how
Crafting a Social Marketing Strategy that considers and builds beyond traditional marketing approaches to facilitate adoption of behavioral solutions and eventual shifts in perceptions and attitudes from the level of the individual to the target segments as a whole

Validating and testing behavioral solutions stemming from the BeDesign Sprint™ to craft tailored Results Framework for accelerated proof-of-concept testing
Developing experimental design and implementing nationwide at-scale testing for behavioral prototypes and Social Marketing programs set for broader deployment

Implementing large-scale programs through a behaviorally informed Social Marketing Strategy, orchestrating above-the-line (ATL) campaigns and below-the-line (BTL) activations
Tracking behavioral changes that indicate shifts in mindsets, heartsets, and (social) normsets, with emphasis on impact, all encapsulated in evidence-based Causal Frameworks and Conceptual Frameworks
Implementing technology transfer via interactive workshops, structured learning experiences, and training of trainers, grounded on the art of Learning Design and Adult Learning principles