Some partners come to us with a research question.
Others have a program that is not getting enough uptake, a campaign that needs to move beyond awareness, a service people are not using, or an intervention they need to test and scale.
Wherever the work starts, we bring Behavioral Science, Social and Behavior Change (SBC) strategy, creative development, implementation, and measurement together so each step builds on the next.
SEE · SOCIO-BEHAVIORAL INTELLIGENCE
Find the insight that changes the question. Behavior is shaped by more than what people know or intend to do. We use Behavioral Science, research, and socio-cultural insighting to understand what shapes decisions, where behavior breaks down, and what makes an action easier or harder. We look beyond the obvious answer so partners can see the problem more clearly — and identify the points where change is actually possible.
Behavioral and formative research
Audience profiling and behavioral segmentation
Socio-cultural insighting and ethnographic research
Behavioral journey mapping and friction audits
Consumer, community, and stakeholder research
Social network and communication analysis
Research reports, insight frameworks, and policy briefs
SHAPE · STRATEGY DESIGN & PROGRAM DEVELOPMENT
Turn possibility into something people can act on. Insights become useful when they change what we design. We translate behavioral and socio-cultural insights into strategies, programs, campaigns, services, and interventions shaped around real contexts. That means considering motivation, access, timing, trust, social norms, systems, and trade-offs — then designing with the people who will use, deliver, or live with the solution.
Social and Behavior Change (SBC) strategy
Social and Behavior Change Communication (SBCC) strategy
Social Marketing strategy
Program and intervention design
Campaign and communication strategy
Brand and message development
Behavioral Design Sprints and co-creation
Prototyping and quantitative/qualitative pre-testing
SHIFT · CREATIVE PRODUCTION & SCALED IMPLEMENTATION
Move from strategy into real life. A strategy has to survive real conditions. We develop the campaigns, materials, experiences, training, and implementation support needed to turn plans into practice. We work with partners, local teams, communities, and implementers to make sure the solution can be delivered, adapted, and sustained — with enough structure to hold together and enough flexibility to work on the ground.
Creative development and production
Integrated marketing, social marketing, and SBCC campaigns
Digital, on-ground, and phygital experiences
Community and stakeholder engagement
Training and capacity-building
Program and campaign implementation
Partner activation and implementation support
Sustainability and scale-up planning
SHOW · BEHAVIORAL ROI & IMPACT MEASUREMENT
Make the change visible and measurable. Reach, impressions, and awareness can tell part of the story. We want to know what people did differently. We build behavior-led monitoring, evaluation, and learning into the work so partners can see what moved, understand why, adapt what needs to change, and scale with confidence.
Behavior-led monitoring, evaluation, and learning (MEL)
Behavioral indicators and measurement frameworks
Dashboards and behavior-tracking systems
Pre- and post-intervention evaluation
Experiments, trials, and A/B testing
Behavioral ROI and impact attribution
Learning, adaptation, and scale-up recommendations