SMART goals help define where you want to go. They help teams establish goals that are: Specific, Measurable, Achievable, Relevant, and Time-bound. But achieving a goal usually depends on people taking specific actions. A program may have a clear SMART goal and still need to answer: Who needs to do what differently for this goal to be achieved? This is where the Be+SMART or Behavioral + SMART goal framework comes in. Be+SMART helps organizations and businesses by identifying the specific action that can move your intended outcome forward.